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The future of performance management: trends to watch out for in 2024

As we near the end of 2023, it’s fascinating to see how performance management is evolving and expanding. In this article, we take a deep dive into the future of performance management and the key trends shaping its path.

It’s crucial for HR managers and startup founders to stay tuned to these developments as they are pivotal to their organisation’s success. So, let’s dive in and discuss the most important trends.

Aligning goals with business objectives

In today’s competitive landscape, it’s crucial to prioritise aligning employee goals with broader business objectives. And Shiftbase agrees. Why?  Because this is the most efficient way to achieve results. Ensuring that everyone is working towards a shared vision helps maintain a cohesive workplace culture, boosts productivity, and creates an environment where employees can thrive.

But how do you do that? It all starts with  setting SMART (specific, measurable, achievable, relevant, and time-bound) goals for employees that are directly linked to the company’s key performance indicators. This approach allows employees to understand how their work contributes to the company’s success and provides a sense of purpose in their daily tasks. For example,  if a business’s goal is to increase customer satisfaction, employees’ individual goals could be tied to providing exceptional customer service or increasing positive reviews.

Continuous performance management

The traditional performance review process typically involves annual or bi-annual evaluations that focus on past performance. However, in today’s fast-paced business world, this approach may not be effective. Continuous performance management via frequent check-ins and feedback will become the norm rather than the exception, according to PwC’s the way we work – 2025 and beyond report.

This involves providing employees with regular feedback, coaching, and opportunities for growth and development throughout the year. This not only helps employees improve their skills but also allows for course correction if performance starts to slip. According to Gallup, employees who receive regular feedback are 3.6x as likely to report “motivation to do outstanding work”.

With this approach, annual reviews can be replaced with ongoing conversations between managers and employees that focus on future goals and development plans instead of past performance.

Upskilling and Reskilling

With technology constantly evolving and job roles becoming more diverse, upskilling and reskilling employees will be a crucial performance management trend in 2024. This involves investing in employee training and development programmes to ensure they have the necessary skills to adapt to changing job requirements. A recent survey by Gartner found that 41% of HR leaders are already planning to invest more in employee upskilling and reskilling initiatives. This not only benefits the employee but also results in a more versatile and competent workforce for the company.

Leveraging technology

Technology is rapidly transforming the world of performance management, making it more efficient and transparent. Performance management software allows for streamlined goal setting, tracking progress, providing feedback, and conducting evaluations.

Additionally, with the rise of remote work, technology has become an essential tool for managing and evaluating performance according to Workast. Virtual communication tools, such as video conferencing and project management software, make it easier to communicate with remote employees, set expectations, and monitor progress. 

Data-driven insights

With the help of advanced tools like artificial intelligence and machine learning, companies can gather and analyse vast amounts of data to gain a deeper understanding of individual and team performance, says Lattice. This helps identify patterns, trends, and potential issues that can be addressed proactively. By leveraging data-driven insights, businesses can create a more objective and fair performance evaluation process. Plus, these tools can also provide insights into employee engagement, satisfaction, and future potential.

Shifting feedback dynamics

Another trend that is gaining momentum in the world of performance management is shifting the feedback approach. Gone are the days of one-way feedback from managers to employees. In today’s workplace, a more collaborative and open approach to feedback is becoming the norm.

Businesses are now encouraging peer-to-peer feedback, where employees receive feedback not only from their managers but also from their colleagues. This allows for a more well-rounded assessment of performance and provides employees with multiple perspectives to improve upon.

But beware:  this approach requires a culture of trust and open communication. Without these foundations, peer feedback can quickly become counterproductive and lead to conflicts.

Personalised employee development plans 

Finally, the future of performance management is all about personalisation. Companies are recognising that each employee has unique strengths, weaknesses, and development areas. Therefore, a one-size-fits-all approach to performance management may not be as effective.

In 2024, we can expect to see more personalised employee development plans that cater to individual needs and goals. This involves understanding each employee’s career aspirations and creating tailored development plans to help them achieve those goals. By investing in employees’ individual growth, businesses can create a more engaged, motivated, and loyal workforce.

Employee well-being and mental health focus

As companies recognise the impact of mental health on employee performance, there will be increased integration of well-being initiatives into performance management, according to Zavvi.  This could involve providing support resources, promoting work-life balance, and offering mental health days.

Performance management will also shift towards a more holistic approach, taking into account not just an employee’s work performance but also their overall well-being. By prioritising employees’ mental health, businesses can foster a healthy and productive work environment.

Emphasising inclusivity

Last but certainly not least, inclusivity is a crucial trend in the future of performance management. Businesses are recognising the importance of creating an inclusive workplace where all employees feel valued and supported. This includes considering diversity in performance evaluations and addressing unconscious biases that could affect ratings and feedback, according to Engagedly.

Performance management systems should also provide equal opportunities for growth and development to all employees, regardless of their background. This not only promotes a fair and inclusive workplace but also helps attract and retain diverse talent.


In summary, the future of performance management is dynamic and holistic, centred on employee development, alignment with organisational goals, open dialogue, and the integration of technology and inclusivity. These trends are critical to watch as we navigate the continually shifting landscape of work in the years to come. HR managers and startup founders must remain adaptable, ensuring that their organisation’s performance management system remains up-to-date and reflective of the changing needs and expectations of their employees.  So, it is necessary to keep abreast of these trends and adapt accordingly to create a high-performing workforce that drives business success.  Need help in embracing these changes? Get in touch.